1. Getting Fans to Opt-In on Facebook
•Your objective is to try to get individuals who are on Facebook to find you what you’re looking for as necessary or exciting enough that they will consider your Opt-In as a no-brainer.
•You’ll want to try to move users into an Opt-in list even if they are already fans, as they are easier to market to and less distracted when they get your sales messages.
•If possible, you should at least remove one step from the process by not having your visitors LEAVE Facebook to Opt-In.
•Although there are many paid tools available, there is at least one that is free.
•You will need to create a “form” from your autoresponder and then add it to your Fan Page.
•Both Aweber and GetResponse have Apps that will allow you to connect your autoresponder to your Fan Page.
Opt-In Strategies on Facebook
•One strategy suggested by Get Response is to Offer A Form Gated Resource to Your Facebook Page.
•Here are the Apps that can help you:
•Wishpond
•Tabsite
•ShortStack
•Pagemodo
•What you’re doing is to only provide your best content if someone chooses to Opt-in to Your list.
•Use the Call To Action Button…
•Add In A Prompt For People to Like Your Facebook Page Right after they Login and Provide and Incentive.